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In the mid-2010s, JJ's career continued to skyrocket and he was one of the first YouTuber's to cross over into mainstream media. He made his first appearance on British television in 2013 with an appearance on The Gadget Show in 2013.[18] JJ was the online face of the BBC's Sport Relief campaign in 2014. This was followed by appearances on Friday Download and Backchat, presented by Jack Whitehall. In addition to these early television appearances, JJ started interviewing movie stars on his YouTube channel, including Dwayne "The Rock" Johnson,[19] Matt Damon[20] and Ryan Reynolds.[21] He hosted a series broadcast on his channel in 2016 titled Pass the Pad, in which he played computer games with celebrities including Tinie Tempah, Jamie Oliver and Rio Ferdinand. In late-2015, JJ published a book called KSI: I Am a Bellend. The book provided an insight into his life up until that point.[22]

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Although their boxing skills were amateur hour, their YouTube numbers were serious. The fight, which was billed as the "biggest amateur boxing match of all time," reportedly peaked at 837,000 live-stream YouTube views. After the fight, the number of streams jumped to upwards of 3.7 million views, a number which should continue to grow. (Viewers were charged $10 to watch the event).

Logan Paul and KSI famously hate each other, and on August 25, 2018, KSI and Logan held a pay-per-view boxing match that was promoted as "the biggest internet event in history." The fight ended in a draw, and a rematch took place on November 9, 2019, at the Staples Center in Los Angeles. The first fight was watched by 2.25 million viewers live, with 1 million watching via pay per view and another estimated 1.2 million watching illegally via Twitch streams. In the end, 1.3 million purchased the fight via PPV, generating around $13 million in revenue. It's likely that Logan and KSI each earned around $2 million total from the match before taxes when all other sources like merchandise are added. For the second fight, they each were guaranteed a minimum $900,000. Their total earnings for the second fight, which was broadcast by boxing company DAZN USA, likely topped $3 million each. KSI previously fought another YouTuber he was feuding with, Joe Weller, and won in the third round, defeating Weller with a technical knockout. On YouTube, 1.6 million watched the fight live, and within 24 hours, it had garnered 21 million views.

KSI is passionate about charity work and has participated in the charity television shows "Comic Relief," "Stand Up To Cancer," "Children in Need," and "Sport Relief." In 2015, he donated $10,000 to YouTuber Castro1021's online charity stream, and he took part in a Race Against Slime event to raise money for SpecialEffect, a U.K.-based organization that puts "put fun and inclusion back into the lives of people with physical disabilities by helping them to play video games." KSI and his fellow Sidemen hosted three charity football events between 2016 and 2018 and raised nearly 400,000 for charities such as Childline, the Saint's Foundation, and the Charlton Athletic Community Trust. In 2020, KSI donated $60,000 to the Black Lives Matter Global Network Foundation and other charities that are dedicated to supporting black lives, and he donated clothing to the Seaview Project. That year he also joined "The Independent's" Help the Hungry campaign and the "Evening Standard's" Food for London Now campaign, and he performed on the charity single "Stop Crying Your Heart Out" for Children in Need. In 2021, he donated 10,000 to Comic Relief during BBC Radio 1's "Lol-a-thon."

PewDiePie, real name Felix Kjellberg, is number one, despite his past controversy, including criticism for using racist language during a live stream, and paying two people to hold an antisemitic sign in a video.

The pair announced in an Instagram livestream that they were now business partners, teaming up to launch PRIME, a "hydration drink" that comes in five flavors. The PRIME website states that it took Paul and Olatunji just under a year and a "multi-hundred person team" to create the product.

However, during the livestream, the pair shocked their audience by embracing and announcing they had ended their feud to release PRIME together. In a separate Instagram post, Paul wrote that he wanted to show what happened "when rivals come together as brothers and business partners." 041b061a72